Speaking at Everything Electric, London ExCel. Image credit: Fully Charged Show
Identify your target market and understand their needs
Evaluate your success rate when competing
Measure your commercial performance
Feel more confident checking contracts
Quickly find three common big threats and learn how to eliminate, or reduce them
Mitigate the risks to your business
Take control of your annual review process
Prepare for, conduct your review and follow-up afterwards
Request a pay increase confidently
With Chris Whyte, Kodu
• Balancing creativity with commercial acumen
• Reframing biz dev and negotiation
• Learning to say “No” (and how not to!)
• Networking with purpose
• Defining a specialism vs a narrow niche
With Anne Van Italie, Whipsaw
• The biggest BD mistake agencies make
• Moving from projects to retained partnerships
• What design education doesn’t prepare us for
• The skills designers need to client-face
• Empowering your team to contribute to BD
With Tracey Burnett, Leads to Success
• Expanding beyond creative delivery
• Strategies that helped my agency grow
• The significance of positioning and proposition
• Building a focused marketing strategy
• The importance of commercial skills
With Fraser Greenfield and Lucy Bishop
• Why commercial skills are crucial 
• Overcoming resistance to change
• Reframing challenges
• Continuous learning
• Building strong client relationships
With Lucy Mann, Gunpowder Consulting
• Why creativity isn’t enough
• The value of being a trusted advisor
• The most common commercial skills gaps
• Building commercial confidence
• Training courses designed for creatives