The diagram and list below describe my areas of experience and expertise.
My work has mainly been in the mobility, consumer tech and consumer goods sectors.
Futures projects (5-10 year vision)
Identifying, assessing and tracking trends
Setting future context
Market and category analysis
Design and user needs research
(discovery and evaluation)
Compelling communication of opportunities, with robust rationale
Translating opportunities into brand-specific offers
Developing new product, business model and ecosystem concepts
Prototyping
Bringing coherence to brand and product portfolios across user journeys and touch-points
Product definition
Roadmapping
Also known as Design language/identity strategy or Brand/Design DNA
Formulating and articulating clear, consistent brand design and experience frameworks
Helping internal innovation and design leaders with their team positioning and proposition
Principles, processes and tools
Training and mentoring
Send me a message, or arrange a no-obligation 30 minute chat