Podcast - Marketing Momentum for Agencies

Eighty-something episodes after being the first guest on Tracey Burnett's podcast, she asked me back.

This time we discuss how agency and consultancy leaders can enable more of their team to contribute commercially, in ways that suit their different strengths.

→ Why creative excellence only gets you so far

→ Why business development means far more than sales and cold calling

→ How to spot commercial aptitude, ability, appetite and ambition

→ Why responsibility for winning work shouldn’t sit with one person

→ How the 70-20-10 development model builds commercial confidence

Listen to the full episode here:

Apple

Spotify